Cricketer Virat Kohli has reclaimed the top position in brand value 2023, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according to Kroll’s Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood. This report evaluates India’s most influential celebrity brands based on endorsements and social media presence.
In 2023, the combined brand value of the top 25 Indian celebrities hit $1.9 billion, an 18 percent increase from the previous year. Bollywood actor Shah Rukh Khan ranked third with a brand value of $120.7 million, thanks to three blockbuster hits in 2023, marking his return to the top five since 2020. Akshay Kumar slipped to fourth with a brand value of $111.7 million, while Alia Bhatt climbed to fifth with a brand value of $101.1 million.
Notable shifts include Kiara Advani’s rise from 16th to 12th place and Katrina Kaif’s return to the top celebrity brands list after five years. Aviral Jain, managing director of valuation advisory services at Kroll, highlighted the theme of the 2023 study, ‘brands, business, Bollywood,’ which acknowledges the growth of celebrity-owned startups and the rise of Indian celebrities as global brand ambassadors. Bollywood’s resurgence in 2023, with blockbusters like Gadar 2, Pathaan, and Animal breaking records, reestablished its dominance in the film industry.
The report also noted that Pepsi, endorsed by Ranveer Singh, Livspace by Anushka Sharma and Virat Kohli, and JioCinema by Alia Bhatt, MS Dhoni, and Sachin Tendulkar, are the top-three brands with the most digital platform advertisements. Indian celebrities have significantly expanded their global presence, becoming ambassadors for prestigious brands like Gucci, Qatar Airways, and Jimmy Choo. Additionally, the digital media segment is expected to grow from $6.8 billion in 2022 to $10.3 billion in 2025, at a robust CAGR of 14.7 percent.
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