The 2024 season of the FIBA 3×3 Women’s Basketball Series has set new digital engagement records, showcasing a remarkable surge in popularity and viewership. The series, which comprised 20 stops culminating in an electrifying Final, garnered an impressive 50 million impressions across its digital platforms—marking a 51% increase compared to the previous year. Additionally, the Women’s Series recorded 41 million views in 2024, reflecting a staggering 64% rise from 2023.
This growth in digital engagement underscores the thrilling nature of the fast-paced 3×3 basketball format and the world-class talent on display. The commitment to connecting with fans was evident, as the series achieved 2.7 million engagements in 2024, a 35% increase from the prior year. Canadian 3×3 basketball star Michelle Plouffe emphasized the significance of the series, stating, “The Women’s Series gives a lot of opportunities for women to play international basketball. 3×3 is a lot of fun, and the Women’s Series is the highest level of competition.”
The FIBA 3×3 Women’s Series 2024 Final witnessed a remarkable spike in digital engagement, with impressions soaring to 5.6 million—up from 2.6 million in 2023. Viewership also experienced a dramatic rise, increasing by 150% to 4.5 million from 1.8 million. Furthermore, total engagements surged by 90%, reaching 200,000 compared to 100,000 the previous year.
“It is an exciting time for 3×3 basketball as we build on the momentum from the Paris 2024 Olympic Games,” commented FIBA 3×3 Managing Director Alex Sanchez. “The new records in digital engagement demonstrate the rapid growth we are witnessing in women’s 3×3, both in terms of competitive quality and its popularity. We recognize that this is just the beginning, with vast potential for further expansion. Our fans are instrumental to the success of 3×3, and as our fanbase continues to grow, we will prioritize ensuring they are at the center of a connected and engaged global community.”
Since 2019, Women in Basketball has been a key strategic priority for FIBA, focusing on increasing female participation at all levels of the sport. The FIBA 3×3 Women’s Series plays a crucial role in this initiative, aiming to enhance the fanbase for women’s basketball.
As the series enters its sixth season, it remains dedicated to showcasing the incredible talent of women’s 3×3 basketball players and inspiring the next generation of female athletes.
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