Todd Greenberg has been appointed as the new Chief Executive Officer of Cricket Australia (CA), succeeding Nick Hockley, who will step down at the end of the summer. Greenberg, currently the CEO of the Australian Cricketers’ Association (ACA) and a former National Rugby League (NRL) CEO, had been a leading contender for the role.
Greenberg brings extensive experience in sports administration, including managing broadcast partnerships, sponsorships, and live events. His background also includes playing first-grade cricket in New South Wales, fostering strong relationships with players. As NRL CEO, he spearheaded initiatives such as expanding the State of Origin to Melbourne and introducing the NRL Women’s competition. He also played a key role in negotiating the most recent Memorandum of Understanding (MOU) between CA and ACA. Notably, Greenberg joined Hockley on Australia’s historic 2022 tour of Pakistan, their first in the country since 1998.
CA Chairman Mike Baird expressed enthusiasm about the appointment, praising Greenberg’s leadership skills and vision. “Todd’s extensive experience, passion for cricket, and ability to drive commercial growth and innovation make him an ideal choice,” Baird said. He also acknowledged Hockley’s contributions, including securing a broadcast rights deal, MOU, and a seven-year content strategy.
Greenberg is eager to take on the role during an exciting period for cricket. “This is a pivotal time for cricket globally, presenting opportunities and challenges. “I aim to build on the strong foundations the current administration established to ensure Australian cricket thrives,” he said.
Grateful for his time at ACA, Greenberg looks forward to strengthening partnerships across the sport to enhance its growth at all levels, from grassroots to elite cricket.
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