The first 18 matches of IPL 2024 have witnessed a record-breaking IPL cricket viewership on the Disney Star network. Over 40 crore viewers tuned in for the live TV broadcast, marking the highest-ever cumulative reach for this stage of the tournament. BARC data also revealed a staggering 12380 crore minutes of watch time, showcasing a significant 15% increase compared to the 2023 edition.
IPL TV ratings surged by 17% compared to the previous edition, indicating the enduring support and enthusiasm of fans for IPL on TV. To celebrate this remarkable IPL fan engagement, Star Sports will kick off a special week starting April 15th, spotlighting the unique ways fans engage with IPL and their favorite teams.
Accessible IPL Broadcast for All
The incorporation of the Indian Sign Language Feed and IPL AI technology in the IPL 2024 broadcasts has garnered positive feedback, attracting a broader audience and promoting inclusivity in the viewing experience. With broadcasts across 14 feeds in 10 languages, including a dedicated Indian Sign Language feed for Deaf, Hard-of-Hearing, and Visually Impaired fans, IPL 2024 aims to be accessible to all.
Engaging Marketing Campaign Fuels Fan Excitement
The marketing campaign for the 17th edition, titled “AJAB IPL KE GAJAB RANG,” centered around the diverse emotions and experiences of fans throughout the tournament. Shows like “Cheeky Singles,” featuring Carry Minati, have further enhanced IPL’s appeal by offering fresh perspectives and engaging content.
Record-Breaking Start to IPL 2024
Previously, a record 35 crore viewers tuned in for the first 10 matches of IPL 2024, surpassing previous editions, even those held during the pandemic. The overall watch-time soared to 8028 crore minutes for the initial 10 games, a 20% increase from the previous year. Bolstered by fan-centric initiatives, enriched programming, and a compelling marketing campaign like “AJAB IPL KE GAJAB RANG,” match ratings for IPL 2024 have surged by 22% compared to the last edition.
Unforgettable IPL 2024 Experience
With an immersive broadcast experience, including the potential for IPL live streaming, Star Sports endeavors to make IPL 2024 an unforgettable and personalized journey for all viewers.
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