Australia Poised to Host 2026 Women’s Asian Cup as Economic Impact of World Cup Revealed

Australia is on track to secure hosting rights for the Women’s Asian Cup in 2026, with potential competitors Saudi Arabia and Uzbekistan withdrawing their bids, sources familiar with the matter revealed to Guardian Australia. This development positions Australia as the likely host for another major international tournament, following its successful staging of the Women’s World Cup last year.

While an official agreement is pending, Football Australia has been engaging with state governments, many of which have already pledged their support for the bid. Productive discussions with the federal government, essential for multi-jurisdictional events like the Asian Cup, have also taken place.

Pending the finalization of funding and host city arrangements, Australia could be formally announced as the winning bid by April.

Coinciding with this news, Football Australia released its Legacy 23 report on Friday, highlighting the significant economic impact of the Women’s World Cup. The report underscored the need for sustained investment and support to capitalize on the momentum generated by last year’s tournament.

According to the report, the Asian Cup presents a vital opportunity to advance the objectives outlined in Legacy 23, particularly in addressing football facility investment gaps. With Australia’s multicultural landscape and diverse population, hosting the tournament promises a welcoming environment for all participating teams.

The Matildas’ rising prominence is evident in various metrics, from increased viewership to heightened participation at grassroots levels, making a substantial impact on Australian sport.

The report detailed an induced economic impact of $1.32 billion generated by the World Cup, along with an estimated $324 million reduction in healthcare costs due to increased community physical activity.

Beyond its commercial success, the overarching goal of the tournament was to leave a lasting imprint on football and society, fostering positive changes at both levels.

The projected economic activity, largely attributed to spending by international visitors, underscores the potential benefits of hosting major women’s football events.