The excitement for cricket fans in Sri Lanka is soaring as the ICC (International Cricket Council) has announced MTV Channel (Private) Limited as the official broadcaster of ICC cricket events in the country until the end of 2025. This news marks an exciting addition to the ICC’s suite of broadcast partners, according to Geoff Allardice, the ICC Chief Executive.
Comprehensive Coverage
Under this agreement, Sri Lankan cricket enthusiasts can rejoice as MTV will telecast upcoming ICC matches across their free-to-air channels, including TV1, Shakthi TV, and Sirasa TV. Additionally, digital rights will be accessible through platforms like http://www.sirasatv.lk and the official ICC website, icc.tv. This comprehensive coverage ensures widespread access to major ICC world events for fans throughout Sri Lanka.
MTV’s extensive network boasts a significant reach, broadcasting in the country’s main three languages (Sinhala, Tamil, and English). They also have a dedicated sports channel, further solidifying their commitment to delivering top-tier sporting events live.
Thrilling Line-up of Events
The agreement encompasses a thrilling line-up of upcoming ICC events, including the highly anticipated ICC Men’s T20 World Cup 2024 and ICC Women’s T20 World Cup 2024. Sri Lankan fans can also look forward to the ICC U19 Women’s T20 World Cup 2025, the ICC Men’s Champions Trophy 2025, the prestigious ICC World Test Championship Final 2025, and the ICC Women’s Cricket World Cup 2025.
Expressing his delight in the partnership, Geoff Allardice highlighted the exciting potential to cultivate a new generation of cricket fans in Sri Lanka, while celebrating the nation’s rich cricketing history. Chevaan Daniel, Group Director at Capital Maharaja Group (CMG), the parent company of MTV, echoed this sentiment. He emphasized CMG’s longstanding association with cricket in Sri Lanka and their dedication to delivering premium sports content to viewers. Daniel further acknowledged the immense cultural significance of cricket in Sri Lanka and MTV’s commitment to enhancing the cricket viewing experience for fans across the nation.
