Disney Star, the official broadcaster of TATA IPL 2024, has shattered viewership records for the first 10 matches, according to BARC data. A staggering 35 crore viewers tuned in to watch the live broadcast, surpassing previous editions including those during the pandemic. This translates to a surge in overall watch time to a whopping 8028 crore minutes, marking a significant 20% increase compared to last year.
Enhanced Viewing Experience
Sanjog Gupta, Head of Sports at Disney Star, couldn’t contain his delight at the overwhelming response to IPL 2024. He attributes this success to their fan-centric initiatives and enriched programming. The broadcaster’s efforts to enhance the viewing experience have been well-received. Innovations like HDR-enhanced 4K, interactive services, and multi-platform fan engagement have all contributed to the 22% growth in match ratings compared to the last edition.
The excitement is only building as we approach Rivalry Week, scheduled between April 8th to 14th. Disney Star aims to further elevate the tournament buzz with their exceptional broadcast. IPL 2024 spans across 14 feeds in 10 languages, including a special feed in Indian Sign Language for Deaf, Hard-of-Hearing, and Visually Impaired fans. The marketing campaign, “AJAB IPL KE GAJAB RANG”, emphasizes the emotional rollercoaster fans experience throughout the tournament, capturing their true colors through every high and low of their team’s performance.
Beyond just broadcasting matches, Disney Star has introduced exciting new programming initiatives. This includes custom highlights tailored to different fan preferences and shows like Cheeky Singles hosted by the popular YouTuber Carry Minati. To cater to younger audiences, special programming for kids called Super Funday airs every Sunday afternoon for 8-12 year olds. Additionally, activations like Star Nahi Far aim to bring fans closer to the superstars of the game.
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