The newly rebranded sister team of Red Bull, Visa Cash App RB, made an impressive debut with a striking special livery at the 2024 Miami Grand Prix. The team, eager to make a splash after their rebrand, unveiled a “chameleon” car inspired by the iridescent effect of the Cash App Visa Chameleon Card, capturing the essence of the vibrant Miami race and the energy of South Florida.
“The concept behind the livery was exciting from the start,” said Alex Wallbank, Senior Brand Designer at Red Bull Technology. “We drew inspiration from the metallic, slick finish of the Cash App Visa Chameleon Card, which changes in the light like an oil slick. We incorporated a mix of blue, pink, and a subtle orange hue—perfect for Miami.”
The livery was a key part of the team’s plan to stand out during a competitive Miami race week. As part of the launch, the team designed the “VCARB Wash,” a unique twist on the classic American car wash, where the special livery was revealed live as the car passed through a spray-painted wash. The event captivated fans, media, and influencers, all witnessing the transformation in real time.
Oliver Hughes, Chief Marketing Officer at Red Bull Technology, explained, “Miami is a busy week for brands, so it was crucial to make a bold statement, especially for a new team like Visa Cash App RB. The VCARB Wash provided that standout moment, perfectly highlighting the launch of the Cash App Visa Chameleon Credit Card.”
Exclusive perks were offered for Cash App Visa cardholders, including custom t-shirts, car wash gift sets, jewelry, and a cocktail bar. The event became a focal point throughout the weekend, amplifying the team’s visibility and ensuring the livery made an impact both on and off the track.
Zack Ashley, Global Head of Partnerships at Cash App, added, “It was thrilling to see our partnership come to life in such a creative way. This livery set the tone for the rest of the season, allowing us to build on the collaboration with other moments, such as our Glitter Card livery in Las Vegas.”
Andrea Fairchild, Global Head of Sponsorship at Visa, expressed her excitement about the event’s creative spirit. “It was amazing to see how local artists, the drivers, and fans contributed to the livery reveal. This activation exemplifies our partnership with Cash App, combining creativity, performance, commerce, and community.”
The activation went beyond the car wash, with off-track partnerships featuring special edition products from brands like HUGO, Tudor, and Piquadro. The successful execution of the livery and its accompanying activations earned the VCARB wash a spot on the final shortlist for recognition.
Autosport business correspondent Mark Mann-Bryans praised the overall effort, saying, “The livery itself was eye-catching, but the car wash reveal elevated the entire experience. The integration of multiple partners within the activation was a great way to launch the special livery.”
With a bold start to the season, Visa, Cash App, and VCARB’s collaboration has set the stage for a season full of creativity and innovation.
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