UFC, the premier mixed martial arts organization, and KUDO Snacks, a leading provider of kettle popped Protein Popcorn, have announced an expanded multi year partnership globally. The agreement designates KUDO Snacks as the exclusive “Official Global Popcorn of UFC,” expanding from its initial U.S. rights in 2023 to a worldwide presence starting this year.
As part of the extended partnership, KUDO Snacks will feature prominently in major UFC events, including select Pay-Per-Views and Fight-Nights. The collaboration encompasses branded integrations with broadcast features and prominent placement within the iconic Octagon®. Leveraging UFC’s extensive global foot print, KUDO Snacks anticipates meaningful brand exposure to over 700 million fans in 170 countries and an estimated 900 million TV households receiving UFC broadcasts.
The partnership also includes an annual Brand Ambassador fund, facilitating appearances, content creation. Creative campaigns with UFC athletes, bringing the collaboration to life.
Grant Norris-Jones, Executive Vice President and Head of Global Sponsorships, UFC & WWE, expressed excitement about expanding the partnership, stating that KUDO Snacks is a challenger brand with global aspirations, and UFC looks forward to contributing to their global growth.
Ryan Lewis, Founder and CEO of KUDO Snacks, emphasized the perfect synergy between UFC and KUDO Snacks, highlighting the shared values of passion and dedication. Lewis stated that the collaboration represents a fusion of taste and toughness. Aiming to energize UFC fans globally with the knock out snacking experience offered by KUDO Protein Popcorn.
The partnership positions KUDO Snacks to show case its protein-packed popcorn to a worldwide audience. Reinforcing its commitment to providing high-quality nutrition for athletes and a healthier snacking alternative for consumers. KUDO’s kettle-popped Protein Popcorn, with flavors like White Cheddar, Sweet and Salty. Garlic Parmesan, is gluten-free, 100% whole grain, and keto-friendly. With 10 grams of protein per bag, KUDO aligns with the growing demand for nutritious snacks.
KUDO Snacks aims to make a significant impact in the booming popcorn market, projected to reach $18.8 billion by 2031. The collaboration with UFC involves curated packaging with exclusive branding and captivating point-of-purchase displays at select retail partners. Contributing to KUDO’s visibility and market presence.
As KUDO Snacks embarks on this transformative journey, leveraging the global reach of UFC and strategic partnerships. It reinforces its commitment to fueling active lifestyles and revolutionizing the snack industry through innovation.
