Buenos Aires to Host Formula 1 Exhibition as South American Tour Begins

Buenos Aires has been officially announced as the next destination for the Formula 1 Exhibition, marking the event’s highly anticipated South American debut. The exhibition will open its doors to the public on March 22, 2025, and will run until June 1, 2025, making Argentina’s capital the fifth city to host the showcase after successful stints in Madrid, Vienna, Toronto, and London.

A Celebration of Formula 1’s Rich Legacy

As in previous editions, the Buenos Aires F1 Exhibition will feature exclusive contributions from legendary teams, drivers, and figures from the sport’s history. Fans can expect to see historic Formula 1 cars, rare memorabilia, and never-before-seen video content, along with cutting-edge interactive experiences such as the F1 Fastest Lap Simulators.

The exhibition will take visitors through several immersive galleries, each offering a unique perspective on the sport:

• Once Upon A Time in Formula 1 – A deep dive into F1’s most iconic moments through photography, film, and historic cars.
• Design Lab – A behind-the-scenes look at how Formula 1 teams design and manufacture their cars each season.
• Drivers & Duels – A tribute to the greatest drivers and legendary rivalries since Formula 1’s inception in 1950.
• Survival – A powerful display featuring the remains of Romain Grosjean’s HAAS car, alongside an immersive video installation recounting his dramatic crash in Bahrain 2020.
• The Pit Wall – A cinematic experience that allows fans to relive some of the greatest moments in Formula 1 history.

A Fitting Location for Formula 1’s South American Expansion

The Buenos Aires edition marks the first stop of a multi-country South American tour, further solidifying the region’s deep connection to the sport. South America has produced some of the greatest drivers in Formula 1 history, including Juan Manuel Fangio, Ayrton Senna, Nelson Piquet, and Emerson Fittipaldi.

Formula 1’s popularity in the region has surged in recent years, fueled by the success of rising stars like Franco Colapinto and Kick Sauber F1 Team rookie Gabriel Bortoleto. The Brazilian Grand Prix at Interlagos remains a fan favorite, having played host to numerous championship-deciding races over the decades.

Official Statements on the Announcement

Emily Prazer, Chief Commercial Officer of Formula 1, emphasized the importance of South America in Formula 1’s history:

“As we celebrate the 75th anniversary of Formula 1, acknowledging the sport’s history and heritage is even more significant. Since our first show in Madrid, the F1 Exhibition has been a great success in telling the story of Formula 1. We are delighted to bring it to South America for the first time, starting with Buenos Aires.”

Jonathan Linden, Co-President of Round Room Live, highlighted Argentina’s deep connection to Formula 1:

“Buenos Aires is a city with a rich Formula 1 heritage, including the historic Argentine Grand Prix and an impressive legacy of 26 Argentinian F1 drivers. With its dynamic mix of sports, culture, and entertainment, it is the perfect place to launch this exciting new chapter.”

Sebastián Bulgheroni, Global Chief Commercial Officer of Fenix Entertainment, expressed excitement about the tour’s expansion:

“We know the passion Latin Americans have for motorsports, especially Formula 1. This exhibition will give Argentinian fans a unique opportunity to experience the sport like never before. We will kick off the South American Tour in Buenos Aires before expanding to other countries in the region.”

What’s Next?

The Formula 1 Exhibition in Buenos Aires promises to be a must-visit event for motorsport fans, offering a rare opportunity to explore the history, technology, and culture of the world’s most prestigious racing series. With its rich Formula 1 legacy and passionate fanbase, Buenos Aires is set to deliver an unforgettable experience as the first stop on Formula 1’s South American journey.